Wednesday, February 11, 2009

Bob Stein at TOC on building communities

This short snippet of Bob Stein's TOC presentation comes from Ed Nawotka's article in PW today:

In this brave new world, the key role of publishers “is to build and nurture vibrant communities for authors and tend to their readers.” They will be judged on their ability to “curate and build communities for their authors around their readers.”

The idea of building communities and becoming more attentive to reading audiences has been a major one at this year's TOC Conference. Interacting with the target audience is presenting a major challenge for many publishers today who have traditionally taken a very distanced approach when it comes to readers.

How many times have we all heard or participated in a discussion about the "good old days" of publishing when it was a glamorous and artistic endeavor, when publishers were the "gate-keepers" of literary and academic taste? In the past, book publishers were situated on the forefront of cultural movements. Significant and society-altering ideas were published in print before they appeared anywhere else. I am not arguing that books can no longer play that role, but today, technology has pushed book publishing back to the lagging edge of cultural trends. Often times, authors have blogged about their revolutionary ideas long before these ideas make it into a printed book.

Publishers have to engage their readers, build communities of readers, and let these communities take some of the burden of marketing every title off the publishers' shoulders. User-generated content and viral marketing are very powerful, but they depend on a strong network of dedicated fans. Let's spend some real energy opening up to readers so they can become champions for the book publishing cause (obviously, the question is how to do this, and if I had that answer, I would be rich).

UPDATE: Chad Post echoes my sentiments in his analysis of BEA's new structure.


Anonymous said...

Hello everyone! Who knows where to upload the film Avatar?
I even bought the film Avatar for a SMS to , the link was, but download fails, the system will boot quite strange cocoa something.
Men, advise where to normal as quickly download film avatar?

Anonymous said...

I sell a boat-program which will help you to outwit auction and to win, initially the boat was created for the Scandinavian auction but now the program can work with similar auctions: gagen ru, vezetmne ru and with ten.
The program-boat stakes for you, i.e. for this purpose it is not necessary to sit constantly at the monitor. The boat can set time when it is necessary to stake, thus you as much as possible will lower expenses for rates, and as much as possible increase the chances of a victory.

The price of the program a boat for the Scandinavian auctions 20$

For the first 10 clients the price 15$

To all clients free updating and support.

Behind purchases I ask in icq: 588889590 Max.

Anonymous said...

[b]Set software LoveBots v 5.2[/b]

All for a mass mailing dating

The script is written in php5


[i]registration, account activation
manual input captures, or the solution through antikapchu
filling data accounts:
- Gulf desired photo
- Инфы about yourself
- Diary
- Sexual preference[/i]

gulyalka on questionnaires spammer on lichku
- Randomization Posts: replacement of Russian letters in Latin analogues

optimized to work in a continuous loop
check-activation-filling-spam check ..

Updates and support free of charge.

Price per set 100 wmz

For the first 10 buyers price 70 wmz (your feedback on the software).

For shopping I ask in icq: 588889590 Max.

Scrin program:




Flooding in the subject no! Write to feedback after the purchase.

Anonymous said...

Anonymous said...

pozyczki bez zaswiadczen na dowod
kredyt bez bik
chwilówki lubin
pożyczka bez bik
pożyczka bez bik
kredyt pozabankowy na samochód
pożyczki pozabankowe bez bik forum

Anonymous said...

Acquiring absolutely no credit score will be a great obstacle if seeking that loan. Financial institutions need an adequate amount of data to produce a decision. Insufficient consumer credit is often a omitted portion on the marvel. It indicates all the customer has never earlier coppied bucks, found absolutely no credit lines, basically no references that can check out his/her economic functionality. Needing zero credit ratings [url=]kredyty pozabankowe gdańsk[/url] isn't only bothersome when it comes to acquiring a mortgage loan, however may be a problems inside other places from daily life, such as when ever obtaining a rental (landlords check out credit not to mention work references because of additional landlords). Nevertheless, everyone acquired certainly no credit scores at the beginning. You should start out to produce the credit in the end through lifetime. Right now there should possibly be initially just for every little thing. Luckily for us, you can find banks what individuals realise that simply no consumer credit can be described as new launch along with potential different site visitor [url=]pożyczki bez bik[/url] pertaining to many years to come. Even if lenders and also credit card companies experience stern loaning wants, accumulating credit history isn’t unachievable, even though it can be complicated. There are many methods losing very little credit rating, as an illustration eliminating an installment lending products which includes a security maybe a co-signer, getting some guaranteed plastic card, keeping latest accounts good, and so.

Pay day loans may not be the greatest system pertaining to strengthening credit. Being a subject about inescapable fact, they're able to make consumer credit rating merely amid salaryday financial institutions, nonetheless conduct not a single thing with regard to traditional lenders similar to finance institutions.

Methods related to cash advances, however, is definitely [url=]pożyczki pozabankowe[/url] the point that almost no banking institutions well check out any credit profile, the program doesn’t actually make any difference if you have had zero credit ratings or possibly poor credit ratings once you always stand a fantastic opportunity of receiving recognized for your mortgage you absolutely need. Absolutely no consumer credit rating examine is often a trouble solver in case that an unexpected emergency circumstances happens anytime income is desirable quickly the other is free of credit rating or possibly negative credit standing and merely is without time to improve increase hello there history of credit. Fast cash creditors really do not require awkward inquiries along with they never need security [url=]pożyczki bez bik[/url] or maybe a co-signer nevertheless offer you instant fast payday loans on the same morning involving utility normally. They're comparatively swift and additionally practical. What is more, they are out there 24/7 as well as weekends and even special occasions. Still, pay day loans happen to be short-term in addition to small-dollar lending options together with increased interest together with financial rates. Therefore, pay day loans are actually if you usually are very sure the can find the money for paying that home loan lower back only when it's due.